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Customer Journey: Seeing your company as customers do


Description
No one wants to feel unheard or unseen. Especially when it comes to where and how we spend our money. Truly understanding and knowing your customer ensures that your customers interact authentically with your brand. Ultimately influencing future leads and business growth.

Created by Pride Maunatlala.

OUTCOMES:

● Understand and break down your company’s customer journey
● Create real customer/buyer personas to inform your customer journey map
● Learn how to use your touchpoints and map to see results in how your customers interact with your brand
Content
  • Contents
  • Introduction
  • Listen to an Introduction by Pride Maunatlala
  • UNIT 1
  • Lead with Customer Experience
  • Resource 1
  • Definitions & Acronyms
  • UNIT 2
  • What is a Customer Journey?
  • What is a Customer Journey MAP?
  • UNIT 1 & 2 Test
  • UNIT 3
  • Who is Your Ideal Customer?
  • UNIT 3 TEST
  • UNIT 4
  • Designing a Customer/Buyer Persona
  • Customer Persona Examples
  • How to write customer personas
  • UNIT 4 TEST
  • Resource 2
  • Use this Customer Persona Table Template to create your own Customer Personas
  • UNIT 5
  • Customer Journey Stages
  • UNIT 5 TEST
  • UNIT 6
  • About Customer Touchpoints by Pride Maunatlala
  • Your Customer Touchpoints
  • UNIT 6 TEST
  • UNIT 7
  • Inbound and Outbound Marketing
  • UNIT 7 TEST
  • UNIT 8
  • Lead generation and acquisition strategies - Automation
  • UNIT 8 TEST
  • UNIT 9
  • Pulling it all together - Customer Journey Map
  • Resource 3
  • Customer Journey Map
  • COMPLETION
  • Well done!
Completion rules
  • All units must be completed
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